The project
Crazy Egg's main competitor took the lead and released features that left the company a little behind in terms of features for its users. One of the features needed to reach the competition was the AB test tool.
Objective
The purpose of the project is to allow users to AB test images.
How it was done
As a senior UX designer working remotely, my tasks included:
- Benchmarking, including usability test on the competition
- Creation of KPIs. (Explained at the Results Section)
- Documentation and sharing of benchmarking made in Confluence
- Brainstorm of possible features with multidisciplinary team;
- Prioritization of features according to impact and feasibility;
- Creation of MVP;
- User Journeys;
- Low fidelity prototype using InVision free-hand;
- High fidelity prototype;
- Live Usability Test
- Constant Improvement
Result
I left the project in the constant improvement cycle. The product was being used by over 50.000 accounts.
The KPIs set were:
- Number of current users that would use the recording features within 30 days
- Task time: 120 seconds average for the first AB test to be set up.
