15 years of experience with the user
As an experienced UX designer with over 15 years of expertise, I specialize in creating intuitive and engaging digital solutions that captivate and satisfy users.
My skill set spans user research, wireframing, prototyping, and usability testing, allowing me to craft designs that align perfectly with business goals and enhance user engagement.
I have successfully contributed to major companies and high-growth startups, driving significant increases in user adoption and business performance.
Latest Works
Professional History
LeadSimple. Senior Product Designer
As the Senior Product Designer at LeadSimple, I led the design overhaul of the LS Inbox, which doubled user adoption rates, and developed a comprehensive design system that streamlined user interfaces across platforms.
- Spearheaded the benchmarking of industry standards for Inbox and Omnichannel tools, identifying critical areas for innovation and improvement.
- Designed and implemented a user experience overhaul for LS Inbox, doubling user adoption rates.
- Developed a robust design system to standardize and streamline user interfaces across all platforms, enhancing consistency and reducing development time.
- Played a pivotal role in the creation and introduction of key features that significantly improved product functionality and user satisfaction.
CodeCleanse. Head of UX (Contractor)
As a UX Lead at CodeCleanse, I spearheaded product design and user experience strategies, driving the successful launch and market adoption of innovative tech solutions.
- Pioneered the launch and scale-up of CodeCleanse with UpWork, now valued in the tens of millions.
- Co-founded LaunchX, focusing on startup acceleration.
- Developed TruDoc, a health tech app, now advancing through key fundraising stages.
- Directed the market launch of Lyve, a tourism service for Caribbean carnivals, significantly boosting ticket and costume sales.
WithClutch. Head of UX
As the UX Lead at WithClutch, I directed a team that enhanced user interfaces, boosting cross-sell by over 15% and increasing Credit Unions' Share of Wallet by more than 30%, through strategic design improvements.
- Directed the UX team at a California-based fintech, developing a comprehensive design system and instilling an evidence-based, usability-focused culture.
- Enhanced cross-sell by over 15% and increased Credit Unions' Share of Wallet by more than 30% by optimizing loan portal workflows.
- My strategic leadership and system efficiencies significantly improved team productivity.
LiveSchool. UX Lead
Lead UX designer for this exciting EdTech startup. Tasks include: Task analysis, work and user Flows, wireframes, Figma and Principle prototyping, remote usability test, creation and maintenance of design system, visual design among others.
Toptal. Remote UX Consultant
Remote UX consultant for the most prestigious online UX and tech freelance provider in the world.
Vodafone UK. Senior UX Designer
Senior UX designer for the largest private telecommunications company on the planet. Tasks include: Task Analysis, Work and User Flows, Wireframes, Invision Prototyping, UserTesting.com and guerrilla usability test, visual design among others.
Crossover / Modus Create. Senior UX Designer
Senior UX for these innovative consulting firms. Created new and powerful features for CrazyEgg and redesigned the Science Logic SAAS software. Tasks include: Task Analysis, Work and User Flows, Wireframes, Invision Prototyping, UserTesting.com usability test, illustrations, among others.
Petrotechnics. Senior UX Designer
Senior UX Designer for this great software company that creates software to maintain safe operations of the oil & gas and rail industries. Tasks: Task Analysis, Work and User Flows, creating User Scenarios, MVP, Usability Testing, AB Tests, Prototyping, User Interface Design, Among Others.
WPensar. Senior UX Designer
UX coordinator for this promising education management Startup whose client some of the largest educational organizations in the country. Tasks include: creation and interpretation of personas, wireframes, visual design, usability testing, Test AB, frontend development, among others.
Hotel Urbano. Senior UX Designer
Senior UX Designer to one of the largest online travel agencies in Latin America. Tasks: creation and interpretation of personas, creating wireframes, visual design, AB Test and frontend development.
Semko. Partner
Partner of the company, working in coordination and supervision of the UX team, as well as administration, management and customer contact (relationship and prospect). Clients served: Unimed Leste Fluminense, Quality Software, Queiroz Galvão, Caixa Econômica, entre outros.
Quality Software. UX Designer
Graphic designer and UX designer for this prestigious IT company, serving clients such as: Itaú, Vivo and Nokia. Tasks included: design of portals and web applications, HTML, CSS, Javascript, ActionScript and Flash animations.