My Vodafone App

The project

Vodafone gathered some of its designers from around the world to think of a UX strategy that achieves the following business objectives:

• Sell more upgrades to existing customers;
• Decrease the number of calls to call centers;
• Make digital channels the main point of contact between customers and the company;

The upgrade journeys were some of the most important as they account for one of the company's main sources of income.

It was necessary to obey some premises of a previously established interaction model. After some prototypes, we managed to get to a model that was qualitatively a great success.

How it was done

As the lead UX for the British market my tasks included:

• Creating personas;
• Creating and analyzing user journeys;
• Researching;
• Leading ideation sessions;
• Crafting the visual design;
• Prototyping in Axure and InVision;
• Applying and analyzing usability tests.
• Managing stakeholders;

Softwares used

• Sketch
• InVision and Craft
• Principle
• Abstract
• Whatusersdo.com (mixed with guerrilla and lab tests)