My Vodafone App

The project

Vodafone has assembled some of its best designers from its markets around the world to create the ultimate user experience for the MVA10 (My Vodafone App)

Regarding this specific journey Vodafone has identified that only 30% of users of the current app are fully registered with their data. This means a great opportunity for acquiring more customer data and for customizing in-app deals, resulting in more sales and usage rate.

Objective

• Enter the biometrics data;
• Insert photos;
• Enter payment data;
• Login.

How it was done

As a senior UX designer my tasks included:

• Creation of user journeys and identification of pain points;
• Design sessions;
• Mood boards
• Low-fi prototyping;
• Hi-fi prototyping;
• Usability tests;
• Constant improvements.

Softwares used

• Sketch
• InVision and Craft
• Principle
• Abstract
• Whatusersdo.com (mixed with guerrilla and lab tests)